Clik here to view.
Stop Your Subscribers from Bailing on Your Site… with This 1 Word
Let me give you a good reason why people don’t quit smoking. It’s not just because cigarettes are addictive. That’s obviously a huge part of it. The years of establishing that behavior and building...
View ArticleClik here to view.
5 Sales Copywriting Lessons Courtesy of the “Barter Kings” (A&E)
Bartering is different from selling. The biggest difference is that people barter away things they don’t want in exchange for things they do. Compare that to sales. When you’re selling, you’ve got to...
View ArticleClik here to view.
Why “Save Time & Money” Is Lazy-Ass Messaging
You’ve heard me bitch a lot about the most overused, meaningless marketing message of all time: “Save Time & Money” I go on and on about that damn phrase. My ebook readers have heard it. My email...
View ArticleClik here to view.
When to Get Specific vs When to Summarize
If you watched the vice presidential debate last week, you may remember our dearly beloved Moderator Martha grilling the candidates when they didn’t directly answer her questions. She tacked this...
View ArticleClik here to view.
The 3 Lies That Block Startup Success
Here’s a lie that feels like the truth: “A mother is a person who, on seeing only 4 pieces of pie for 5 people, promptly declares, ‘I never did care much for pie.’” That’s a lie that turns moms into...
View Article
